Working in Foresights, Competitive Strategy, Journalism, Innovation, Brand Communications, Public Relations, and Market Research since 2002.

His advisory work includes the global and regional operations of Coca-Cola, Colgate-Palmolive, Unilever, Diageo, Kellogg’s, LVMH, ABInBev, Netflix, Master Card, among others.

Postgraduate degrees in Global Business and Business Strategy and Innovation, both from The University of Oxford.

Op-Ed Columnist for Forbes since 2015
https://www.forbes.com.mx/author/luis-carlos/

First Book: STOP THE TRENDS: What we did, omitted and should do to achieve a prosperous future

Constant traveler, study enthusiast, avant-garde thinker, methodological consultant, experienced writer, educational leader and disciplined manager, related to topics such as economics, massive consumption, storytelling, food & beverages, sustainability, merge and acquisitions, cultural appropriation, retail, semiotics, creativity, market research, business competitive, globalization strategy, agile thinking, and behavioral sciences.